“Hermès Astonishes with Admiration!”
Hitit Mod Archive
Le Monde d’Hermès magazine, launched by Hermès in 1973 and published biannually, presented its latest issue at a special kiosk in Istanbul from October 5 to October 8.
Inspired by the iconic newsstands of Paris, this design was first unveiled in Prague in the fall of 2021. The kiosk, equipped with engaging activities and notable for its unique design, continued its journey through Barcelona in April, followed by Kuwait, Austin, and Haikou in May, Jakarta in June, and Lisbon in September. The upcoming destination, Istanbul, was announced with enthusiasm on Hermès’ global social media account.
 Hitit Mod Archive |
The kiosk, where the brand’s 2023 theme was introduced with Le Monde d’Hermès magazine and various activities, welcomed visitors for 4 days on the square floor of Zorlu Center. The magazine, prepared under the theme of “Hermès Astonishes with Admiration!”, introduced the brand’s new season products and conveyed its innovative approach, while the kiosk, designed with the same theme, surprised visitors with various unexpected activities.
 Hitit Mod Archive |
The fashion lovers who visited the kiosk had the opportunity to explore Le Monde d’Hermès, to read and peruse the magazine accompanied by traditional Turkish coffee and Turkish delight, and to enjoy various games.
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Hitit Mod Archive
An illustrator, exclusively for the event, drew portraits of the requesting visitors on Hermès bookmarks. Visitors were gifted a magazine in a Hermès orange mesh bag along with a bouquet of flowers.
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Hitit Mod Archive
The latest issue of Le Monde d’Hermès, reflecting the innovative spirit and imagination of Hermès, is designed like an adventurous game full of fun and surprises, drawing attention with its technology-powered design. Involving the reader as a character on the pages using augmented reality technology, the magazine presents the intriguing Fall-Winter 2023 collections from sixteen different product departments of Hermès with playful shots and surprising games. Additionally, the magazine includes remarkable interviews.
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Le Monde d’Hermès also offers podcasts available on https://www.hermes.com/fr/fr/story/podcasts, Amazon Music, Apple Podcast, Deezer, and Spotify.
It is not known yet how the Le Monde d’Hermès kiosk will continue its route after its highly enjoyable stop in Istanbul, and we are waiting with excitement.
